Tracy Beviss Driver Training — A Vibrant, Modern Website

Tracy Beviss reached out to Tiny Blue Rocket needing a website for her new driver training business. I listened, analysed the industry and delivered a stunning website to help launch her business.

Going it alone

Tracy came to us after much success working as a driving instructor with a local franchised driving school. She felt that the time was right to take the plunge and go out on her own.

As is the way with the modern world, Tracy required two key things — a Facebook page and a website!

Whilst looking for local companies to help her get her dream website, Tracy came across our website price calculator and was able to generate a quote that she was very happy with. Of course I honoured the price she had been quoted online and worked within her budget.

Eye catching & appealing

After a detailed discussion with Tracy, the brief was drawn up. Tracy required a home page that covered the basics of what she offered as a driving instructor, plus an ‘About’ page for more information and a contact page.

What is interesting, and somewhat challenging, is the difference between some and most of the potential users of the website. Most learner drivers are in their late teens. However, there are still many people who come late to driving and might not start until they are in their 30s, 50s, or even later. Therefore, this website needed to capture the interest of teenagers whilst not putting off mature adults. Quite a diverse target audience!

Before I begin designing any new website I always take a deep analysis of the industry the business is in. What became clear was to stand out as a driving instructor you needed to ensure your website is eye-catching, visually appealing and modern. The business also needs to embrace different channels of social media.

Unforgetable experience

When you view Tracy’s website you will undoutably notice the bold colour choices. Yellow and dark blue paired together is a vibrant experience. This was a deliberate choice to ensure no one would have a passing glance at the website without being enticed to look further!

If you are a local prospective learner drive you will have an abundance of choice for who to learn with. Most teenagers would be swayed by their friends or siblings and who they learnt, and passed, with. As with any business, word-of-mouth marketing is the most impactful form of marketing.

If you did not go with recommendations but wanted to search online you would find 30 or more websites for local driving instructors. Standing out is key. The colour and design choices for Tracy’s website ensure the website is modern, clean, clear, etc. Most importantly it is an unforgetable visual expericence. Standing out is important, after all.

More than just a pretty website

It is increasingly easy to design visually wonderful websites. However, it is still very tricky to design great websites that can be easily edited and maintained.

There is no point desiging a website for a busy business person, like Tracy, if she cannot effortlessly make changes to her site.

It is tempting for some designers or design agencies to make it near impossible for the client to make changes, so they can ensure they get recurring income for updating the website for a client. That’s not how we operate — we want to make our websites are easily to edit and as easy to love as possible.

As with our other websites, I built Tracy’s website within WordPress and using the Elementor page builder. Using Elementor ensures the website can be edited with a drag and a drop in a visual way.

Tracy’s website is also built to utilise dynamic content from JetEngine. This means that Tracy can, for example, easily copy and paste her client testimonials into her WordPress dashboard and have her new content dynamically appear across numerous pages. Every aspect of the website has been designed to be as easy to edit and maintain as possible.

Customer satisfaction is a top priority. I want Tiny Blue Rocket’s customers to be happy not just once the website is live but be satisfied every day with the website I built and the service I provided.

In summary

Tracy reached out to us via our website price calculator needing a website for her new solo venture. She needed to stand out in a crowded marketplace and appeal to a broad range of potential learner drivers.

We worked with Tracy to listen to her needs a deliver a visually stunning website that will help her launch and develop her new business.

It was a total pleasure to work with Tracy and I am excited to see her flourish and suceed in the newest chapter as driving instructor.

View Tracy’s new website: https://www.tracybevissdrivertraining.co.uk